BusinessWeek recently named Philadelphia as one of the U.S. cities best prepared to weather the recession, citing its strength in health care, education and more. Business Facilities Magazine named Philadelphia as one of its editors’ location picks of 2008, touting the Region as an economic development hot spot.
Still, small businesses face unique challenges and every dollar has to count. Should you cut marketing costs, or increase it to be more visible than your competition? Should you downsize staff and outsource more services, or hire very innovative employees? What are the best ways to make your resources go a long way during challenging economic times?
If these are the questions on your mind for your business, please join Innovation Philadelphia for Running on Empty: Make a Little Go a Long Way, a panel discussion and networking reception on December 17, 2008, from 5:30 to 7:30 p.m, at the PNC Center (1600 Market Street, Philadelphia, PA) in the Center Hall.
Learn how to make a little go a long way, as experienced entrepreneurs and business owners from a variety of industries discuss strategies and personal experiences on how to survive and thrive during challenging economic times.
The panel will be moderated by Mark Loschiavo, Executive Director of Laurence A. Baiada Center for Entrepreneurship at Drexel University, and President and Founder of First Serve Strategies, a consulting company that provides businesses with business, operational and management strategies.
Panel participants will include:
Malik Boyd, Managing Partner of Premiere Brand Group, a full-service brand marketing, strategy and communications firm located in Philadelphia.
Charnelle Hicks, President and CEO of CHPlanning, a premier provider of planning services in support of urban redevelopment.
David White, Founder of DesignDesign, a firm that provides creative support to engineering and marketing disciplines.
This event is hosted by Innovation Philadelphia and pre-registration is required to attend. The cost to attend is $25, which includes light appetizers and a cash bar. Register today at www.innovationphiladelphia.com.