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June 2009 - Posts

  • We Went! The Future of Madison Avenue

    “Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine.”
    -Confessions of an Advertising Man by David Ogilvy

    Where did modern day branding and advertising come from? A new biography of ad giant David Ogilvy by Kenneth Roman illuminates the bombastic sharp personality that pushed the envelope just enough to create giants out of brands like Dove and Guinness. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising was inspired by Roman’s own memos from Ogilvy while working at Ogilvy & Mather Worldwide. Apparently, the memos were too inappropriate to file with the client, but rang true enough to keep. “Everyone had a ‘David’ file,” says Roman.

    The Greater Philadelphia Chamber of Commerce on Wednesday June 24th brought together this biographer and Philadelphia’s local giants of the advertising industry to talk about the past, present, and future of advertising.

    Panel:
    Chris Bailey, CEO, Bailey Brand Consulting

    Ray Carballada, President, Shooters Post & Transfer

    Greg Siano, EVP, Director of Media Services, Tierney Communications

    Ed Tettemer, Independent Brand Consultant & Founding Partner of Red Tettemer

    Brian Tierney, Publisher of the Philadelphia Inquirer and CEO, Philadelphia Media Holdings

    Question: What advertisement has moved you in the past?
    Chris Bailey reminisces of the first time Apply stated they would be a different type of company.

    See the ad.

    Ray Carballada – Recent television commercial about Maine. He is now going to vacation there because of that commercial.
    Greg Siano – Independence Blue Cross’s new campaign to attract the right kind of attention to insurance companies and fully utilize all communication channels.
    Ed Tettemer – Owns “four or Showtime Rotisserie Grilles,” so the ads must have worked.
    Brian Tierney –PECO’s No Doubt About It campaign too a commodity product and made it unique.

    Question: Where do you see the future of advertising?
    Watch the video of Ed Tettemer offering his answer, solidifying that what has been important in the past will still be important in the future. (Wondering what the Magic Lanterns were? Click here.)

    David Ogilvy may have shaped the way agencies approach branding and advertising now, but who is to say it won’t change again in the future? On the sunrise of a new way to communicate, social media is changing banding. Consumers and brands are having a conversation and no longer a monologue and silent audience. The consumer has the power to change a brand and apply it to their life by choosing the elements that matter to them.

    Who is the next David Ogilvy and where will they lead us?

  • America's Most Promising Companies

     Forbes is assembling a list of America's Most Promising Companies and is looking for nominations.

    They teamed with The Venture Alliance, adviser to early-stage companies, to offer a comprehensive  self-assessment survey that captures the potential of a small business from all angles, as a professional investor would look at it and are going to feature the best ones.

    Forbes.com has agreed to offer:

    --A few high scorers will have the opportunity to raise additional capital through TVA.

    --All those who submit surveys will be given a 12-category qualitative snapshot of how their business stacks up to an ideal business in their industry, and at a similar stage of development.

    --Some participants will be profiled in a weekly feature on Forbes.com.

    --Some participants will have the opportunity to get a makeover from a self-made titan in their industry.

    Companies have until the end of June to collect all of the surveys, so time is a factor. Seems like a good opportunity. The survey can be found here.

  • Enjoyable Divergence

    Flagship stores for big retailers are often the center of innovation and experimentation for their brand. Anthropologie’s flagship on 18th and Walnut is no exception and for a local label as unusual as Urban Outfitter’s family of brands, they rarely disappoint.

    To celebrate summer, this ‘installation’ stands as a welcome arch to those intrigued and curious about the design or needing a stylish new summer wardrobe. Stores across the US have on display other unique welcomes. Photos on their facebook page.

    Creative industries, especially fashion, design and architecture often collide. This welcome arch plays with the designer’s eye in its movement, color (orange) and material (wood). Unsure of the creator’s inspiration, it may be as the saleswoman said, “Just pretty.”

    Either way, an enjoyable divergence provided by Philly's Creatives from the usual concrete and coffee cart walk to work. Much apprciated.

  • B&N Tagged! Keith Ferrazzi Webisode

    Barnes and Noble Tagged! is a new video series attempting to humanize the modern author and communicate books to a new audience of readers. The series has a far way to come in appealing to a diverse audience and becoming less commercial, but we caught up with this episode featuring one of Pennsylvania's famed authors, Keith Ferrazzi.

    He is called one of the world's most "connected" individuals by both Forbes and Inc. magazines after the success of his first book, Never Eat Alone. In his new book, he describes how his meaningful business connections (with three individuals in particular) helped bring him from virtual obscurity to the forefront of the business community. Who’s Got Your Back is a journey to find true and substantive feedback, encouragement and generous support from a few key individuals. Banishing the notion of a lone"superman," Ferrazzi shares his road map in how to achieve the success you deserve with the help of others.

    Watch the video here.

    Keith Ferrazzi recently visited Philadelphia and Innovation Philadelphia sponsored the event! Info including photos can be found on our event wrapup which includes photos.

  • YIP in the News: The Creative Class in Philadelphia

    Last month, the group, Young Involved Philadelphia or YIP, board members' Claire Robertson-Kraft, Matt Goldfine, and Ned Rauch-Mannino were on WHYY's Radio Times to talk about how Philadelphia compares to other cities and what can be done to attract more young people to the area. If you missed it, you can catch the broadcast HERE.

    A few weeks later, YIP's vice chair, Matt Goldfine urged the young demographic to take hold of the future of Philadelphia and become more engaged in grassroots politics in his Inquirer editorial. Read it HERE.

     

    About: Young Involved Philadelphia (YIP) is a non-profit organization that aims to increase civic engagement among young Philadelphians and to facilitate reforms that help create a better Philadelphia. We aim to create an environment where we can become fully integrated citizens who are aware of the social, political, and cultural climate around us. We also strive to engineer reforms that improve this city and make it a better place to live, work, and play. YIP achieves these goals via education about civic affairs, advocacy around key issues facing the city, and social events and outings. While YIP's primary mission is to engage young adults, it brings together the young and young-at-heart to work for a brighter future for Philadelphia. 

  • The Insider: Interactive Idea-Starters: Innovation Philadelphia Sparks!

    Ideas: the latest economic currency needed to survive and thrive during these challenging times and beyond.  Where do ideas come from? How exactly do you get that light bulb above your head to turn on, stay on, and translate into action? On June 1, 2009 at the Spark! Networking Conference, Innovation Philadelphia engaged attendees in an interactive exercise, simply posing the question, “What sparks your creativity?”  

    The host organization of Spark!, IdeaBlob (www.ideablob.com), provides a community forum for people to share ideas, give feedback, and ultimately improve their business.  Innovation Philadelphia participated in Spark! by asking the question, “How do you spark creativity?” in our exhibit area.  The diversity of responses showed that creative ideas can come anywhere at anytime.  Showcasing different approaches to idea generation not only helps initiate discussion of idea methodology among the entrepreneurial community, but also breaks down formal networking barriers, one of the Spark! Conference’s main objectives.  Most importantly, seeing other idea generation methods helps to qualify an often intangible concept.  Trying a new method of sparking creativity may help when faced with writer’s block.  Some of the jump-starting idea activities included: take an odd class every season, sleep on it, or don’t sleep (because creativity comes at 2am), go for a long drive, surf the web, meditate, run, drink coffee, dance, listen to music, or network until you drop. And because ideas are best massaged with cheeky stunts, participants were “forced” to pose with Innovation Philadelphia’s giant light bulb as a congratulatory gesture, something each and every participant should be most proud of.   See the photos on Innovation Philadelphia’s Facebook fan page.

    Along with presenting idea sparking methods, Kelly Lee, President and CEO of Innovation Philadelphia moderated the interactive Networking 201 panel.  Panelists including Gloria Bell, owner of Red Stapler Consulting, Lauren Albert, Co-Leader of Ladies Who Launch Philadelphia, and Sulaiman W. Rahmaan, CEO and Founder of UrbanPhilly.com.  The panelists discussed numerous networking tips, touching on social etiquette both online and off-line, with particular emphasis on gender differences, reading social signals, and asking thought-provoking questions.

    While Spark! provided an excellent opportunity to explore idea generation starting points, what do we do with the ideas afterwards?  How do we capitalize on the energy and ideas created?  Based on the diversity of responses to the question, “How do you spark creativity?” Innovation Philadelphia picked what we thought was the most universal idea sparker: meditation.  Submitted by John Xu, Business Development Specialist with the Small Business Administration, Mr. Xu will receive complimentary registration to the Global Creative Economy Convergence Summit in October.  For more information about the Summit and to register, visit www.GCECS2009.com.

  • Keith Ferrazzi presents Who's Got Your Back?

    Did you attend the Keith Ferrazzi presentation of Who’s Got Your Back? We'd love to hear from you. Post comments below!

     

    Keith Ferrazzi presented his latest book, Who’s Got Your Back? at the Philadelphia Park Hyatt hotel on Tuesdsay, June 9.  Due to the popularity of both Who’s Got Your Back? and Never Eat Alone, the Park Hyatt’s Grand Ballroom was nearly at capacity.  Innovation Philadelphia had a front row seat as Keith presented the major themes of Who’s Got Your Back?  Keith’s book illustrates that the path to success in your career and in your personal life is through creating an inner circle of "lifeline relationships" - deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support that every one of us needs to reach our full potential.

     

    During his presentation, Keith outlined some key steps to finding success through relationships and personal networks. Keith suggested identifying two to three individuals who can be your lifeline for your dreams and goals.  These people will not let you fail, will always tell you the truth, and will hold you accountable for your decisions.  The importance of having these lifelines is crucial as we find ourselves increasingly isolated and constantly mobile.  Gone are the days of the old work institutions that people stayed with for their entire career.  The old support systems have faded with little option for adequate replacements.  In Who’s Got Your Back?, Ferrazzi stresses the importance of peer-to-peer support systems, drawing from examples such as his mother’s card playing group of 40 years and the establishment of Weight Watchers through founder Jean Nidetch’s support group.  Ferrazzi emphasizes that behavior change is more effective when someone needs to hold you accountable.

     

    During his presentation, Keith took a few minutes for some interactive audience exercises.  In the first exercise, audience members were told to turn to the person next to them and describe their dreams and goals.  People also had to describe a learning goal or a reachable goal that would allow the person to progress towards achieving their dreams.  Ferrazzi stated that learning goals often translate to more success than performance goals.  The audience members on the receiving end were challenged to not judge the person at first glance or listen, but to demonstrate compassion and an aptitude for caring that our isolated selves often dismiss in the face of a focused ego.  The second exercise required the audience to again, turn to the person next to them and describe one of their biggest fears, something holding them back from achieving their goals. 

     

    In closing Keith pointed out that the process of establishing lifeline relationships requires one to embrace feedback and data about his or her choices.  Ferrazzi spoke about opening oneself to critiques but remembering that, as the receiver, you have the power to choose what to do with the information presented. 

     

    For more information on Keith Ferrazzi and his books visit, www.keithferrazzi.com.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
  • The New Power of the Creative Worker

    Our very own President & CEO, Kelly R. Lee is this month's guest columnist for Philly Creative Guide:

    The New Power of the Creative Worker
    by Kelly R. Lee


    Innovation Philadelphia is a non-profit economic development organization that is working to establish the Greater Philadelphia Region as a national leader and world-class destination for Creative Economy industries, businesses and talent.

    Innovation Philadelphia leads regional efforts to attract and retain young professionals, ages 25-34, who are vital to fueling our workforce and economic growth.

    Learn more about their efforts, here: www.innovationphiladelphia.com


    --------------------------------------------------------------------------------

    The current economy is forcing even Fortune 500 companies to look beyond long standing best practices in search of creative and innovative ideas to keep the doors open. We've seen this in the headlines from car empires to fashion icons. Employees of all levels are being asked to think outside the box, be innovative, and practice ideation for old products, not just new. The power and influence of the "idea" is becoming the new measure for employee value and success. How will this change the workplace as we know it today?

    Creative professionals will have more power. With over 306,200 creative employees in the Philadelphia area, the local workforce will find themselves with a louder voice. Creative professionals have always been society's idea generators by their very nature and hunger to innovate, to change a product or service for the better. It seems now as the power is shifting to the idea generators those in the creative industries have the opportunity to truly unleash creativity and change business, products and services as we know them today.

    The demand for freelancers and independent contractors is going to increase. As budgets tighten and employee seniority matters less and less, contractors are looked to for a fresh perspective on projects without adding much to the bottom line. By 2019, 40% of the American workforce is predicted to be independent contractors. That would be up 26% from today's number. Local companies in the Philadelphia region are responding to this change by creating new programs like PhillyCreativeJobs.com to publicize freelance projects to local talent and keeping these increasing consulting dollars in the Philadelphia region.

    The new economy will favor small businesses as they are the risk-takers which require much less debt to run than their huge counterparts. This news is good news for all in the creative industry because many regional creative companies are the small-risk takers mentioned above. The 36,500 (and counting) self-employed creative professionals in the Philadelphia region will be busy filling the design, IT, marketing needs of these small companies.

    With ideas comes power, especially in this economy. Both Philadelphia's creative workers and freelancers have already found opportunity in this transitioning workforce as companies seek their innovation to change failing processes. This is a time of opportunity for everyone, especial the creative worker. They are tasked with retaining what is working in business and revitalizing what is new. The creative worker is now the voice of innovation and change and business leaders are listening.

     

  • The Economic Stimulus Plan: What You Should Know but Don't

    Did you attend the panel? We'd like to hear from you! Post comments below.  More photos are posted to our Facebook fan page.

    On Thursday, June 4, 2009, Innovation Philadelphia held the Economic Stimulus Plan: What You Should Know but Don’t panel. There was a great turnout and the guest panelists provided useful insights and strategies to help prepare business owners to compete for American Recovery and Reinvestment Act funds as they start to trickle down to the local level. The panelists included Cheryl Bullock, Senior Advisor and Southeast Regional Director for U.S. Senator Robert P. Casey, Jr., David Dickson, District Director for the Philadelphia chapter of the U.S. Small Business Administration, Kevin Dow, the Deputy Director for Neighborhood and Business Services in the City of Philadelphia’s Department of Commerce, and Bill Walsh, District Director from the Office of Congressman Joseph Sestak. The panel was moderated by President & CEO of Innovation Philadelphia, Kelly R. Lee.
     
    Starting things off, Cheryl Bullock provided a summary of where the $787 billion American Recovery and Reinvestment Act funds will be allocated. The ARRA or Economic Stimulus plan covers a wide range of federal programs including reducing taxes, funding sustainable and clean energy projects and research, funding education programs, increasing work pay and providing tax cuts for working people, improving and building roads, bridges, and mass transit. In Pennsylvania, stimulus funds will aid in job creation, fund infrastructure improvements, extend unemployment insurance, and aid those in poverty, especially focusing on providing education resources. The main medium through which to access these funds is by contracting and sub-contracting through federal agencies. It appears that the most accessible and potentially most lucrative ventures are those pertaining to infrastructure and other shovel-ready projects, especially those with any sustainability or clean energy component. Senator Casey’s office has compiled a guide of federal, state, and local contacts. This guide also delineates the categories for stimulus funds and the different agencies that will be managing the funds. Access the guide by going to (http://casey.senate.gov/imo/media/doc/Sen.%20Casey%20-%20Recovery%20and%20Reinvestment%20guide.pdf)
     
    David Dickson, representing the U.S. Small Business Administration, spoke specifically about loan programs, SBA guarantees, and other SBA initiatives. Dickson stated that there is about $700-800 million in stimulus money for the 27 million small businesses in the United States. Dickson spoke briefly about two programs, the 7A loan and the 504 Program. With the 7A loan, the SBA has increased its guarantee to 90% which effectively reduces the risk to a bank, making it easier to get loans as the lender and the SBA now share the risk. For more information on the 7A loan program, go to (http://www.sba.gov/services/financialassistance/sbaloantopics/7a/).
     
    The 504 program pertains to businesses interested in fixed asset projects such as: purchasing land and improvements, including existing buildings, grading, street improvements, utilities, parking lots and landscaping; construction of new facilities, or modernizing, renovating or converting existing facilities; or purchasing long-term machinery and equipment. For more information on the 504 Program go to (http://www.sba.gov/services/financialassistance/sbaloantopics/cdc504/index.html).
     
    Dickson also talked about the Small Business Administration’s new definition of small businesses, now defined as those under 100 employees, increasing the number of small businesses in the U.S. by 70,000. Apart from the resources, loans, and other programs the SBA provides, the most significant advice from Dickson was how to prepare your business for accessing stimulus funds. First, determine where your business fits in. Are you a supplier, sub-contractor, primary contractor or sub-sub contractor? His advice was to look at who is getting the jobs, run your business better, and have an elevator pitch prepared. Finally, if you are running your business the same way you were running it 5 years ago, you most likely will not be in business 5 years from now.
     
    Kevin Dow spoke about his role in maintaining, sustaining and growing small businesses in the City of Philadelphia. He focuses on neighborhoods, problem-solving solutions, and navigating the bureaucracy of the City of Philadelphia. As Deputy Director for Neighborhood and Business Services in the Department of Commerce, Dow’s team provides financial and technical assistance as well as business education. Financial capacity building includes providing grants and loans. Dow also focuses on increasing small business participation for minorities, women, and people with disabilities. There are 16 business liaisons assigned for different locations in the city, providing advice and answering questions. The business liaison hotline is 215-683-2100.
     
    Additional American Recovery and Reinvestment information can be found on http://www.phila.gov/recovery/. There are 29 programs that Philadelphia’s small business owners are eligible to apply for, including RFPs for workforce development and weatherization. There is also a need for Recovery Officers to help manage the process from federal to local implementation. Dow echoed David Dickson’s advice about preparing yourself and your business to access the funds. Know what RFPs are coming; know where your niche is, and where you fit in. Make sure your business has the basics down. Make sure the financials are in order, legal situations are remedied and all taxes are paid. Finally, have your business plans ready. In the summer and fall, many programs will be coming down the pipeline and if your business is in order, you will be in a great position to take advantage of these opportunities.
     
    Bill Walsh shed some light on Congressman Joe Sestak’s take on the Economic Stimulus bill, saying the Congressman supports the bill, but thought it should have been larger. On the Congressman’s website (http://sestak.house.gov/), there is a comprehensive resource directory that is updated weekly, based on feedback from users. Walsh stated that 23% of federal contracts are supposed to go to small business owners, but only one-quarter of the 23% actually are. Walsh spoke about Congressman Sestak’s commitment to transparency and accountability when it comes to the allocation of funds from the American Recovery and Reinvestment Act.
    Did you attend the Economic Stimulus Plan: What You Should Know but Don’t? We want to hear from you! Post comments to our blog.
     
     
     
     
     
     
     
     
     
     
     
     
  • Looking for Hope in Hard Times

    Gary R. Baker, Senior Lecturer at the University of Akron, writes about Richard Florida's most recent book, poses both Florida's and his own questions regarding the creative class in the new economy and muses about the future of the Detroit--Akron--Pittsburgh Mega-Region.

    “I know exactly what I’m going to write about.” One of my students was clearly excited about her topic for her first essay in English Composition. A few months before, she had driven several of her friends in her car and was followed by still more friends in a second car to an outdoor techno concert. “I’d never been there before. The concert was along the river. We got to meet our favorite performers. So many people … We had so much fun. Now we plan to go every year.”

    This young woman – age 18 or 19 – was talking about Detroit. She did not know about Motown and the artists of the 1960s and 70s. Detroit was new to her. And visiting there was an adventure that she and her friends enjoyed.

    I have been teaching at the University of Akron since 2001. Before that I served as the Academic Advisor for International Students at the university. As a teacher of primarily freshmen, I often heard students talking about transferring to another university – for now take a few courses, build up the GPA.  Recently that talk has died down. One student in particular comes to mind. Bright, articulate and energetic, he is interested in American politics. He heard about the Ray Bliss Institute and the internships the Institute offers. He came to the University of Akron (a state university) from New Jersey.

    These young people represent hope for two Midwestern industrial cities – Detroit and Akron – even after the stunning economic downturn that became so evident in 2008. These signs of hope are important – and essential.

    I have been looking for articles by the economist and Professor of Business and Creativity, Richard Florida, from the University of Toronto, to see what he is saying since his most recent book, Who’s Your City? and since the market and the economy became the center of everyone’s attention in the fall of 2008. (Early last summer I wrote an article for the blog comparing Richard Florida’s book with Caught in the Middle by Richard C. Longworth of The Chicago Tribune.) Florida’s most recent full-length article, “How the Crash Will Re-Shape America”, appeared in the March, 2009, issue of The Atlantic. With the online version I was able to read Conor Clarke’s February 11, 2009, interview with Florida called “The Great Reset”.

    He wrote a follow-up discussion, “Mega-Regions and High-Speed Rail,” dated May 1, 2009, which appears on his web site (creativeclass.com). Florida’s piece in The Atlantic stirred discussion. I listened to interviews with Florida about the article on PRI, NPR, BBC-TV, and Canadian radio.

    The great downturn of 2008 (or reset, as Florida prefers to call it) has not caused him to change his earlier thinking, analysis, and insights. The deep trend we are now experiencing (most comparable to the Long Depression – or reset – of 1873-1896, according to Florida) is a shifting of our economy “…away from manufacturing and toward idea-driven industries.” Now our economy “…depends on generating and transporting ideas.”

    What drew my students to Detroit and Akron were ideas – creative ideas in music, entertainment, politics, and education. A research university with 26,000 students, the University of Akron stands in the center of the city.  The university’s particular strengths are polymer research and engineering as well as research in biomaterials and medical devices and nanotechnology. In Detroit, more than 33,000 students attend classes at Wayne State University, Michigan’s only urban public research university. WSU operates in the Cultural Center of the city not far from the Detroit Institute of Arts. The College for Creative Studies has its campus nearby.

    The subtitle of Florida’s most recent book is How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life. Florida believes the secret to the vitality of a city is its attractiveness for talented, creative, and innovative individuals. “And innovation, in the long run, is what keeps cities vital and relevant.” Both Akron and Detroit have histories of innovation, invention, and discovery. Both cities have produced and attracted creative people. And even now in hard times these two cities have a new variety of seeds for a new season growing in their urban soil.

    Both cities are part of the Chicago-Pittsburgh Mega-Region. Florida believes that part of a city’s energy and vitality comes from being an integral part of a Mega-Region. Such a city does not attempt to struggle along alone – but connects with the Mega-Region. In Detroit’s case, the city has the geographic advantage of being part of the Chicago-Pittsburgh Mega-Region as well as sitting on the edge of a second, the Toronto-Buffalo-Chester Mega-Region.

    Florida is convinced that high-speed rail is important for reshaping such cities as Detroit. Traveling from Detroit to Chicago or from Detroit to Toronto (or from Akron to Chicago) should be easy, efficient, fast, and non-stressful. He does not favor “…building out more road capacity.” Creating more congestion is no answer. High-speed rail not only greatly reduces commuting and travel time over long distances, Florida explains. It also helps revitalize declining locations along the line.

    In responding to the Great Economic Reset, Florida also argues that we must upgrade our airports. Both Akron and Detroit have upgraded, modernized, and expanded their airports. And Florida is especially complimentary of Detroit’s airport.

    Yes, the infrastructure must provide efficient connectivity. But we have to be able to be mobile if we are to take advantage of opportunities – and if we are to be free to live where we are happiest. Florida believes we have put too much emphasis on home ownership – to the point that our mobility of labor is now at its lowest level since the measuring of it began. In the past, a contributor to the vitality of our economy and our cities has been the freedom of our people to move.  Florida has several ideas about housing – including placing a new emphasis on renting. He envisions “a new kind of rental housing” – in particular – “large scale multi-family units for townhouse-like construction.” These units would offer variety and a wide scale of prices.

    Housing must be affordable. Housing must not make its occupants into its slaves. “Too often, it (homeownership) ties people to declining or blighted locations, and forces them into work – if they can find it – that is a poor match for their interests and abilities.” Today Akron offers housing at moderate and lower prices. And Detroit, in particular, offers housing at very low prices – so that the word is out among artists and musicians who are beginning to move into Detroit. For now – one result of the resetting of our economy has been the dropping of the value of houses. This result may help Akron and Detroit to attract “the creative class”.

    In this time of the reshaping of America, we need to reflect on what is going on. As Americans we need to ask ourselves several questions. After the resetting - if a few gigantic corporations are no longer overwhelming a city’s economic, business, political, and social landscape, what opportunities does that change make possible – for newcomers, long-time residents, the various neighborhoods ( the “little towns” within the boundaries of the city – not just the downtown), and small business people and entrepreneurs?

    In the old economy perhaps a handful of corporate leaders made most of the big decisions for the larger community and built the city around themselves (and maybe for themselves). This resetting offers the opportunity for wider participation in decisions about our cities and our economy. Who are the people taking part in the reshaping of our cities and the resetting of our economy? Is the circle of participants and leaders growing? How open and democratic is the political atmosphere of the city? How open are the city’s political leaders to new participants in the political process – both individuals who only now are moving into the city and individuals who have lived there for some time but have not felt free to speak out?

    I am thinking of a recording of a City Council meeting I heard on the radio. The President of the City Council was not happy to hear views he did not agree with. As any member of Council who did not reflect the Council President’s views finished talking, the Council President would give a negative critique of that member’s remarks from the chair.

    Participation – wanting to participate, finding joy in participation, participating without intimidation – makes possible and encourages creativity, vitality, and freedom to discover new ideas. Participation is an energy source for life in the city.

    In his “Place Finder” (Appendix E in Who’s Your City?), Florida offers a series of questions that the individual should reflect on before deciding whether to move to a particular city – or to stay in a particular city.  Here are a few of them:

    1. Is leadership diverse – by gender, race, age, ethnicity, sexual orientation and other factors?

    2. How open and inclusive is the decision-making process? (my bold)

    3. How are people of different races, ethnicities, religions, and lifestyles treated?

    4. Can you be yourself there?

    5. How does the place value people?

    6. How does the “energy” of the place match yours?

    These are among the questions that the people who want to re-shape cities such as Akron and Detroit should think about, too. We must make sure that the re-shaping of our cities is a democratic, open process. Our hope becomes stronger and opportunity becomes more possible when we have “a collective awakening” (as Thich Nhat Hanh puts it in The Art of Power). Even as individuals and small groups, people must feel free to speak out and to contribute their insights and to offer their talent. This endeavor must not be left to one political party or one in-group.

    Florida does not envision a restoration but a reshaping of cities such as Akron and Detroit. He does not envision the much larger cities that Akron and Detroit used to be. But he has been thinking about how to bring vitality and energy and hope to such cities. This reshaping is not an instant process. It may well take an entire generation. But we need to attract a diversity of innovative and creative and enterprising people in all fields of work and art to Akron and Detroit “… to find scope for their abilities,” an expression Florida quotes from the English economist, Alfred Marshall.

    This summer Detroit’s residents and many thousands of visitors are hearing the voices and sounds of the music festivals, Hoe Down (Country), MOVEMENT 2009 (Techno-Electronic), the Caribbean International Festival, the Detroit International Jazz Festival. In Akron the University of Akron’s Office of Technology Transfer is operating and university-business partnerships are being made. Hope.

    Gary R. Baker
    Senior Lecturer
    English Composition Program
    University of Akron

     

  • The Idea Guy gets 'stimulated'

    Following our American Recovery and Reinvestment Act panel on Thursday, June 4, here is an interesting article from the Philadelphia Business Journal about one small business owner taking advantage of stimulus funds.

    by Athena D. Merritt, Staff Writer 

    DREXEL HILL — As a serial entrepreneur, Guy Dunn has plenty of experience going after federal contracting opportunities.

    Dunn recently resurrected a holding company used for various ventures, The Idea Guy LLC, to land his largest award to date — a federal stimulus contract to install digital television converter boxes. It is worth as much as $327,000 over just two months.

    Many observers have worried that Dunn, an African-American business owner and others like him, would be kept on the sidelines of federal stimulus opportunities. But the deal is providing Dunn with a steady stream of revenue while resulting in him hiring more than 30 people, 90 percent of whom are also minorities.

    “This was exactly what the stimulus package was supposed to do, put people to work, and I’m glad to be a part of that,” said Dunn, who also owns three local territories of the Geeks on Call franchise.

    Dunn found out that the Federal Communications Commission was looking for Small Business Administration-certified hub zones or small businesses for the installations through an e-mail forwarded by his brother. Although the deadline to submit proposals was only a few days away, Dunn wasn’t deterred. Dunn submitted his three-page proposal April 13 and on April 28 he was notified he had been awarded the contract, which was to begin the next day, he said.

    “The opportunity for this project was a surprise to me, and I was ecstatic to be able to be part of it,” Dunn said.

    He will provide up to 5,000 free in-home installations over eight weeks to homeowners with DTV converter boxes that need assistance in southeastern Pennsylvania, South Jersey, Delaware and Baltimore. Dunn, whose firm has done close to 400 installations, plans to pursue more contracts when complete.

    (Households with analog television sets must install the converter boxes by June 12 to continue receiving the new digital television broadcasts.)

    “Even though this is short-term contract, I think it will be extended through the end of July or possibly even through August,” said Dunn, who has 20 installers on call and another dozen people in a call center.

    Contracts have been awarded to four other installers in Philadelphia, Apollo Industries LLC, Best Buy Co. Inc., Deployment Essentials LLC and Installs Inc.

    Nationwide, the FCC has awarded 34 contracts that would provide up to 200,000 free in-home installations for homeowners in need of assistance, FCC spokesman Mark Wigfield said. The FCC has $14.4 million in federal stimulus funds for the installations, of which about 2,500 have been done to date.

    “It’s difficult for some people; senior citizens and people who don’t speak English may have difficulty,” Wigfield said of the need for the services.

    The free in-home services range from basic (connect converter box to TV and minor antenna adjustment) to expert (connect converter box to TV, more elaborate antenna adjustments, VCR hook up and also hook up VCR to record one program while watching another), Wigfield said.

    Dunn said he never became certified as a minority business because he was already getting plenty of work without it. Businesses shouldn’t feel they will be passed over just because they are minority-owned or small, said Dunn, who is self-certified as a small business.

    “It’s like buying a lottery ticket with expertise, you have to put your name in the hat to be picked,” Dunn said. “I’m the perfect example; I wasn’t even looking.”

    Dunn said businesses may also steer clear of government contracts because they fear payment will be slow, but it hasn’t been under his current deal.

    “I get paid seven-10 days after my bill every week I can get a check with these guys which is usually unheard of in the federal government,” Dunn said.

     

     

  • Spark! Networking: Ideas from the Audience

    Attendees of Monday's Spark! Networking Conference dropped by the Innovation Philadelphia corner and posted their ideas on "How to Spark Creativity?" The ideas are below and the winnder with the best idea receieves a free registration to the Global Creative Economy Convergence Summit on October 5-6, 2009. Check out the Summit at www.gcecs2009.com. The winner will be announced in the coming weeks.

    IDEAS!
    Write it!, Tweak it!, Share it!, Finalize it!
    Inspire through more murals on Philadelphia streets.
    Take an odd class every season.
    Run if you want to be creative.
    Go virtual.
    Drink coffee.
    Get rid of the ‘box’ altogether.
    Sleep on it.
    Surf the web.
    Sit on the IP john.
    Go for long drives
    Bang your head on the wall until you pass out from loss of blood or you get an idea.
    Arm yourself with $20 and a good attitude and see how far your project gets.
    Datamine
    music music music
    More art programs in the schools
    I don’t sleep. Creativity comes at 2am.
    Row, dance or both!
    Take a nap.
    Observe the need.
    In times of emotional distress, get it all out on paper.
    Talk it out.
    Meditation
    Do things with a clear intent and the good outcome follows.
    Network until I drop.
    Eat a good breakfast.

    Check out the photos on Innovation Philadelphia'a Facebook page! Click here.

  • The Entrepreneurial University: An Insitutional Innovation

    Writing for Entrepreneurship.org, Jonathan Ortmans, Senior Fellow at the Kaufmann Foundation discusses the importance of academic institution support for entrepreneurial endeavors and innovation.

    Entrepreneurship is increasingly recognized as central to economic growth. We observe entrepreneurial innovation driving growth in a number of economies such as Israel, Ireland, Turkey, India and China. Universities, particularly research universities, are an important component of any innovation economy. Universities have long been instrumental in developing much of the innovation that benefits our lives. A key question, therefore, is how well universities are prepared to support the transition to a more entrepreneurial economy. The various successful experiences from around the world show that shaping entrepreneurial universities requires commitment to institutional innovation.

    Last June, the Kauffman Foundation and the Max Planck Institute gathered university leaders to discuss The Future of the Research University. At this conference, a consensus seemed to emerge: universities can only effectively become incubators of entrepreneurship and innovation if they themselves practice entrepreneurship. For example, Arizona State University’s (ASU) Michael Crow turned this institution into a force for innovation by reconceptualizing a large public university as an academic enterprise. Today, ASU competes for research funds, bright students and faculty and it strives to be responsive to the changing needs of its local and global constituencies. It collaborates with other academic institutions, business and industry, much like a private enterprise.

    This “reconceptualization” involved several non-traditional university arrangements. Transforming ASU involved abolishing academic departments, creating new ones, and even helping to found entirely new academic disciplines. This is not surprising. The idea of universities explicitly fostering entrepreneurship in business is quite radical. Traditionally, universities have preferred to partner with government and to shield themselves from private industry. However, as Carl Schramm, Robert Litan and Lesa Mitchell point out, universities have always played, even if implicitly, a vital role in promoting entrepreneurship and growth: they produce and disseminate new knowledge, and they train the scientists who make the groundbreaking discoveries, the engineers who turn those discoveries into new products or processes and the businesspeople who bring those innovations to the marketplace. We observe this highly-dependent relationship in many of our country’s vibrant regions such as Silicon Valley, whose engine is Stanford University. It is estimated that about half of the start-ups in the Valley have their roots in the university.

    A few other universities have transformed their role in an innovation economy with success, but they implemented different strategies to redesign the university-industry relationship. George Mason University (GMU) has become a “global university.” To embrace this new paradigm, GMU uses a wide range of technologies and communication strategies to link individuals, localities, national units, multi-national businesses, and trans-national regions. Alan Merten, President of GWU, explains that “a global university does not exist in the ivory tower of yesterday. It is an entity with ever-growing and reciprocal linkages to other entities of equal influence and growth potential, including corporations, domestic and foreign municipalities, and governments.”

    And there are good examples from outside the United States. Erasmus University in Rotterdam aims to foster a culture of entrepreneurship in Dutch society in part through a new education curriculum that trains students in entrepreneurship, an initiative similar to the Kauffman Campuses in the U.S.  Government policy which is so important in many economies, has helped universities around the world embrace their role in economic development. For example, national R&D policy has helped to make Israel’s universities entrepreneurial since it has encouraged collaboration between academic and applied research by, for example, supporting consortia from industry and academia, which have bred collaboration, knowledge exchange, and entrepreneurship. In Europe, the Lisbon agenda has been supporting open coordination among economies trying to nurture innovative and entrepreneurial behavior. Many European universities have decided to expand their missions to economic growth.

    University leaders’ efforts to support the world’s burgeoning culture of entrepreneurship highlight the challenges, as well as the opportunities, that universities face in the transition toward a more entrepreneurial economy. What works best may depend on a number of factors, including the university's research strengths, the nature of the related industries, especially in my opinion the nature of the region, etc. At the end of the day, while there is no magic bullet, a great part of the success in becoming an entrepreneurial university is clearly the extent to which the university can connect with the broader market of ideas in society and the business community. Growth and innovation demand universities that compete to impact the economy through an entrepreneurial culture.  How a university does this is less important; what matters is that it continues to make the global melting pot interesting and innovation rich.  If you have good examples, let us know.
     

    Jonathan Ortmans is a senior fellow at the Kauffman Foundation where he focuses on public policies to promote entrepreneurship in the U.S. and around the world. In addition, he serves as president of the Public Forum Institute, a non-partisan organization dedicated to fostering dialogue on important policy issues.

     

  • The Insider: HigherEdCamp Philly

    On Saturday, June 6 at Huntsman Hall on the University of Pennsylvania campus, HigherEdCamp will commence.  HigherEdCamp is an un-conference format open to event participants with no scheduled presentations or panels; nothing but a blank white board to start the idea generation for session topics.  HigherEdCamp is focused on bringing individuals involved in academia and technology together to share best practices and strategy for open collaboration, helping to usher in efficient implementation of higher education technology in learning, teaching, and research.  HigherEdCamp is completely free, but registration is required.  Attendees represent schools all over the Greater Philadelphia region as well as those from New York, Maryland, and Michigan. 

    Dave Konopka and Karen Leary, a web developer and  IT Project leader from the Wharton School of the University of Pennsylvania, are the co-organizers for HigherEdCamp.

    The motivation behind HigherEdCamp is to connect the often disparate campus environments, sharing past projects, troubleshooting techniques, and future ideas to speed up the process of technology incorporation in higher education.  HigherEdCamp’s website, higheredphilly.com, features an open posting of session topics where participants can vote on what they are interested in discussing.  Though the issue of higher education technology encompasses a multitude of topics, some of the more popular discussions revolve around cloud computing, collaboration, and social media.  For example, one proposed topic asks how hard it is make use of cloud computing resources, piggybacking off of the way the major players, like Google, Amazon, IBM, and Microsoft are leveraging what seems to be the future of computing.   For a more detailed and entertaining discussion of cloud computing, Joyent produced a lovely montage chock full of famous tech people at the 2008 Web 2.0 Expo. (http://www.youtube.com/watch?v=6PNuQHUiV3Q).   

    Another topic of interest at HigherEdCamp is discussing effective collaboration tools used by both faculty and students.  “There is a lot of lag in turn around time between the collaboration tools people use in their personal life and what they use in their work life,” says Dave Konopka.  “Many of us in higher education technology want to know what others are doing, find out what works and what doesn’t.  Setting up collaboration tools, social media, or other communication channels is like putting together puzzle pieces and can be very time-consuming.”

    For a first-time un-conference participant, HigherEdCamp’s session topics and format may seem too broad, but Dave Konopka points out that the sessions are driven by what people want.  “Sometimes it seems like the un-conference format can run away, yet it is self-regulating.  If the session topic is clearly not valuable or not organized enough for the participant, he or she is encouraged to move on to another session.  The un-conference format creates space to collaborate and build relationships.”

    In addition to the HigherEdCamp’s higheredphilly.com website, HigherEdCamp will also have a mobile website to facilitate communication during the day of the un-conference (http://higheredphilly.com/m/).  Attendees can follow session schedules as well as see if new session topics have been posted on the whiteboards. 

    At its core, HigherEdCamp is driven by technology.  Those outside of academia, but interested in developing, connecting, and working with technology are encouraged to attend.  With the help of events like HigherEdCamp and through the idea generation of entrepreneurs, business owners, and recent graduates exposed to the latest technology developments, the Greater Philadelphia Region will continue to grow its reputation as a solid technology hub. 

    After the un-conference sessions, HigherEdCamp will move to World Café Live where attendees will enjoy cocktails, food, and informal networking.  To find out more about HigherEdCamp or to register, visit www.higheredphilly.com.

  • Community Journalism in Times of Economic Crisis

    From Philly Future:

    Media Mobilizing Project recently started a new initiative: Community Journalism in Times of Economic Crisis. The initiative is a response to both the economic crisis, which is hitting Philadelphians hard, and the growing problems with the for-profit journalism model, which is making it difficult for local newspapers to cover stories about the struggles of everyday people during the economic downturn. The goal of this project is to report on and collect the real stories of Philadelphia and beyond on MMP's community blog, so we can begin to get a picture of the economic crisis from the ground up. Here is a copy of our latest newsletter: The Human Right to Healthcare: Northeastern Hospital is Groundzero.

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